Mon 11 Jun 2007
The different set of people enjoys different inventions. The women are more interested in the beauty, clothes and accessories, the children in games, and the men in technology. Anything new technology introduced in the market the men are the ones who will need to buy it first. The manufacturers know what sort of people to target for a different articles. One such item, which is creating ripples, is the release of ipod Video and the advertisement target is for specific buyers.
Usually when the new product enters into the market, the manufacturer does a check on the markets and they usually do it by opinion polls. The ipod market is young people and parents who would like to bestow these upon their children on their birthdays or some such occasions.
Some of the people who are not very tech savvy also would love to possess it, as it is a new technology. Usually the young children would love to upgrade their system, as if they know the technology and will know how to download the video clips but the adults may not know the same.
In addition, men and not women purchase this type of devise. Even if women will buy the same, they will give it away as a gift to their sons or their husbands. The price also plays a heavy part in the purchase which a manufacturer and wholesaler is aware of. Therefore, they can target accordingly. The iPod video cannot be targeted to the teenagers, as their purchasing power is limited.
In addition, the time plays an important role. These types of iPods and other technology related items sell more during the festival season. Even during the summer holidays the sale increases as people going on vacation prefer to listen to music or watch some video, which usually they are unable to.
The iPod video has lots of potential in terms of sales as many people would like to upgrade their system, some of them would like to possess it for the first the time. This gives the company lots of potential to make the iPod more technically correct and may be add some more new features to it.