As far as marketing of iPod is concerned it is very good in spite of no research made in the market for the customers needs and requirements. It is basically sold to people who are mostly teenagers or the people who are very busy and travel a lot. The negative advertising has been done by people who have criticized the easy scratch surface, and the screen vulnerability to name a few. For iPod Nano model is the all time favorites in the market which the online store of Amazon shows.
The Nano being the smallest is the most popular and the sales are more than expected and most of the stores outsell their popular model. It may be due to high storage capacity, video features and reasonable price. Till now Nano has been more appreciated by MP3 player. That is the main reason for the high sale of Nano.
The other main thing which will result in high sales will be no competition as the iPod Nano does not have any competitors which match their technology. Also they are good for people who like to not miss their favorite TV shows. People who do not want to miss the TV series such as “Lost” and ‘Desperate Housewives’ has contributed to the success and great sales of the new edition of iPod.
The iTunes music stores also contributed to the sales of iPod. Here you can store you can buy episodes of famous TV series. Music videos or pictures. The handheld video device and the special store for it - is a great achievement.
Besides, the iPod is the best selling music online store and it will probably be the best music video online store. The sales may also rise due to the new available TV series or TV shows of the famous TV channels. Since the iPod is the best seller in the United States, and the most successful music player, it is easy to see that the iPod will have high sales. The prices were lower as the lower-cost players were introduced
on the market in the last years, but the nano edition has increased the prices. With the new iPod video the price has been pushed beyond the average selling price.
Most of the stores in United States see 100 iPods nano every minute may be surprising and 14 million were sold in the first quarter of the fiscal year 2006 are very good. The sales f iPod will definitely rise throughout the world as the popularity increases.
This model Nano has doubled the sale sof the company Apple. You can attribute the increased sale to new video feature, long battery life, and extra memory space for more music. TV shows and episodes and lot of photo saving in photo album. These aspects and others (games, possibility of checking the e-mail, possibility of finding out the time in other cities and other useful features) suit very well the contemporary lifestyle.